{{ t.resumeName }}: Jonathan Irving Jordan
{{ t.resumeResidence }}: Mexico (Mexico City)

IxDF — Interaction Design Foundation

ID 176123

Human Computer Interaction: The Foundations of UX Design
Mobile UI Design
Mobile UX Strategy: How to Build Successful Products

Certiprof

ID 101150234

Scrum Foundation Professional Certificate (SFPC)

Figma · FigJam · Adobe Creative Suite (Photoshop, Illustrator, InDesign, Firefly, After Effects) · Sketch / XD · Jira / Confluence

Instituto de Diseño de Caracas

Bachelor in Graphic Arts · 2008–2011

Spanish: Native
English: Level C1 (advanced)

hello@jonathanjordan.art

LinkedIn linkedin.com/in/jonathanjordan7

Behance behance.net/jordanart

Product & UX

UX DesignEnd-to-end flows for B2B ops tools
UI DesignInterfaces used daily in real operations
User ResearchInterviews to shape Shield & Pathfinder
Design ThinkingFraming problems before drawing screens
E2E Product DesignFrom brief to shipped interface
User Flows & Journey MappingMapped recovery & policy workflows
Wireframing & PrototypingLow-fi to clickable Figma flows
Design System Implementation (Tailwind CSS, Hero UI)Built component libraries for dev handoff
UI Layout Design (web & mobile)Dashboards, mobile apps, landing pages

Visual & Brand

Visual HierarchyGuiding the eye through dense data
Layout & CompositionGrid-based structure across mediums
TypographyType systems for brand and product
Color Theory & ApplicationPalettes that carry meaning, not noise
Spacing & Grid SystemsConsistent rhythm across every screen
Iconography & Visual LanguageCustom icon sets for product UI
Brand Identity DesignLogos, systems, full brand kits
Logo Design25+ brand marks shipped
Brand GuidelinesDocs that keep brands consistent
Visual StorytellingIllustration that carries a narrative
Photo ManipulationComposite imagery for campaigns

Content & Campaigns

Pitch Decks & PresentationsInvestor and sales-ready decks
Social Media GraphicsSpotOn's 7-pillar content system
Master GraphicsReusable templates for fast campaigns
Campaign VisualsPharma & consumer ad campaigns
Email & Digital AssetsOn-brand assets across channels

Collaboration & Process

Branding & Visual SystemsIdentity systems end to end
Cross-functional CollaborationWorking daily with PMs & engineers
Design Handoff & Dev CollaborationSpecs devs can build from directly
Agile (Scrum)Shipped in sprints, not silos

AI-assisted workflow

ClaudeDrafting, iterating, this very site
GeminiResearch and content support
ChatGPTQuick drafts and exploration
LovableRapid prototyping experiments
Figma MakeAI-assisted UI exploration

Encontrack

Mexico City

March 2024 — May 2026

UX/UI Designer

Designed and refined internal tools for a fleet tracking and vehicle recovery platform used across Mexico and Latin America. Collaborated with cross-functional teams to research, wireframe, prototype and test interfaces that streamlined logistics operations and supported real-time decision-making. Focused on usability, visual clarity, and aligning design with both technical and business goals.

Xpider Digital

Mexico City — Costa Rica

March 2023 — March 2024

UX/UI Designer · Senior Creative & Brand Designer

Designed web interfaces that balance usability with brand identity. Contributed across research, wireframing, UI design and testing — always aligning solutions with stakeholder needs. Also supported brand creation projects to ensure visual consistency across platforms.

SpotOn

Mexico City — USA

February 2020 — January 2023

UI/UX Designer · Senior Brand Marketing Designer

Helped shape the brand from the ground up — identity development, marketing materials and web design, ensuring consistency across touchpoints. As the brand matured, translated its core elements into scalable UI kits and reusable components, bridging identity with product design.

AD Acosta

Mexico City

June 2017 — January 2020

UI/UX Designer · Senior Brand Designer

Valuable experience in the pharmaceutical sector, working with brands like Bausch + Lomb, Merck, Roche and Novartis. Designed and presented web interfaces and digital assets tailored to strict industry standards — clear, accessible designs aligned with each brand's identity and medical communication needs.

Asylum Marketing

Venezuela — Panama

August 2015 — December 2015

Senior Graphic Designer

First outsourced/remote role and last job based in my home country. Worked from Venezuela to Panama and Miami headquarters with a team of marketing experts, creating campaigns and digital assets for brands like Cerveza Panamá, Colombina and Duracell.

Go Pro Sport Management

Venezuela

December 2014 — August 2015

Senior Graphic Designer · UI/Web Designer

Worked with well-known football players from Venezuela, Colombia and a few from Europe — UI and website design services for each player represented by the agency, plus brand creation and marketing across digital platforms.

La Web, Mercadeo Interactivo

Venezuela

June 2014 — December 2014

Senior Graphic Designer · UI/Web Designer

First websites and digital products for a brewery brand (Polar / Polar Light), including my first collaboration with developers and stakeholders.

221 Baker Publicidad

Venezuela

April 2013 — May 2014

Web Designer · Junior Graphic Designer · Illustrator

First advertising-agency role — printed illustrations for large indoor campaigns, plus involvement in brainstorming and campaign pitching for various brands.